The Cultural Center of Belém (CCB) and the Foundation of Serralves have participated, for the first time and in an innovative way, in a tourism fair, where they have presented their cultural offers for 2008.

EDIGMA.COM has developed an interactive project for the CCB. One holographic 98% transparent screen, which simulated the presence of a person who invited the visitors to know the Cultural Center of Belém. The relation between CCB and Tejo river is close and because of that an area of great dimensions in the floor was conceived, with Cultural Center logo, that simulated the effect of water, allowing the interaction with visitors. The use of four displays in line should also be highlighted.

In Serralves project, some interactive DISPLAX™ were used to promote the activities of this cultural space. In this stand, people could leave messages written on the walls. Evaluating the originality and the amount of the messages, the space was a success, as all the Portuguese presence in the FITUR.

Portugal in FITUR

In this 28ª edition of the FITUR, Portugal assured the biggest international representation, occupying a surface of 1.503 m², where seven Agencies of Tourist Promotion, 11 Projects of National Interest (PIN), 45 cultural companies and five institutions were present in the same space.

The stand of Portugal Tourism was elected the best space of FITUR, in an universe of 170 countries. The decision was taken by unanimity, and the jury of the Comité Organizador of FITUR was composed by representatives of travel agencies, architects, operators and directors. Stands awardees in the FITUR, in which 13,500 companies participate, had been evaluated on the basis of three criteria: recognition of the effort of the expositors (professionalism and adaptation of the space to the necessities of communication of each product); communication (identification of stand with the image and the product); and drawing (value of the originality and the innovation of the space).

With an affluence of 250 thousand visitors, the fair was used to divulgate the 2008 edition of Allgarve program and the campaign of advertising for Spain, a market considered paramount for Portugal.