This technology is the latest advance released from DISPLAX™, one of the most prolific research companies in the world developing interactive systems.

The DISPLAX™ Interactive Floor contents manager is simple to operate but allows extremely powerful and realistic configurations, which can range from plain yet impacting information to advanced advertising environments or highly realistic games, for instance.

The interaction isn't just made by touch or 'body clicking'. With this new product, the consumer/contents interaction can be made by body movement, with different contents providing different reactions to equal movements. The same arm movement in a sand, water or snow environment provides a different reaction from the contents, to increase the reality of the environment.

'Using this technology, brands will not only have extraordinary share of attention and benefit from increased awareness but will also be viewed as being innovative, creative and very popular', said Miguel Oliveira, EDIGMA.COM CEO.

'DISPLAX™ made the worldwide release of DISPLAX™ Interactive Floor at the Congress & Exhibition for Interactive Marketing and Advertising' and according to Brenda Ebenberger, the event manager, 'it was one of the event biggest attractions'.

Pre-orders are already being shipped to USA, Malaysia, Dubai (UAE), Spain and Portugal, five from the twenty international markets where DISPLAX™ has partners to provide technical and commercial support.

'It is our strong belief that this new technology will be especially well taken on American and Spanish markets as these are very competitive markets and present high levels of advertisement saturation for traditional media, and therefore seek for new ways to communicate with consumers', according to EDIGMA.COM CEO's vision for advertising evolution.

'With this new product and strategic moves, we intend to consolidate our leadership in interactive media for the European market and intend to be one step ahead on the American market, becoming the leader on interactive systems. Middle-East (Dubai) and Asia (Malaysia and South Korea) are the other two strategic global regions where DISPLAX™ Interactive Systems has a local presence, and that not only show the company's global presence but proof the technological advance of the products', according to EDIGMA.COM CEO.