Portuguese telecommunications operator adapts an innovative concept in Casa da Música (Oporto) with cultural, cosmopolitan and privileged surroundings in the heart of Porto.

Surprise the visitors with good feelings and a unique interactive experiences are the main objectives of both companies. An innovative and futuristic concept and technology provides a very peculiar contact with the wide range of multimedia content and Optimus equipment’s.

A three-dimensional front with interactive projection delights for those who are walking in the streets: the magma will follow the effects of their movements.

A bold identity of both institutions is manifested inside the store - Experience Block - with several modules that allow comparing the models of mobile phones and their all components, download ringtones and wallpapers.

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