THE INTERACTIVE FACADE More than 22 meters of tri-dimensional interactive projection Spectacular night show;Several DISPLAX™ Interactive Systems combined. 7 projectors connected to a DISPLAX™ INTERACTIVE SYSTEM Two different effects: The MAGMA (being the brand logo);The GRID. Other effects to be developed by request.
DISPLAX R&D team had to develop specific technologies and products in order to create the designed modules of the machine.The technical know-how of the R&D team was crucial for implementing such an innovative project.
A media Experience Block into the centre of the 400 m² space, moving all shopping functions into a single device and allowing unimpeded views of the sweeping concrete forms making up both the external walls as well as the raised of Casa da Música.
DISPLAX™ INTERACTIVE SYSTEMS
was selected to develop the Experience Block, covered with over 70 LCD and plasma interactive displays encompassing.
mobile music videos;High Definition movies on demand;digital TV;broadband internet;business services;downloadable music;ringtones and wallpapers;video email and mms;1:1 scale mobile phone finder;
This angular unfolding entity allows customers to experience the full breadth of content and mobile phones on offer through the OPTIMUS network - not through empty advertising but through hands-on, visceral experience.
The Phone configurator is a touch screen interface that allows users to select phones based on various categories like price and other technical features.
While selecting the phone characteristics on the touch screen, the back lighting of the product display in the wall is dimmed, highlighting the relevant physical phones.
The grid of phones is mirrored on the touchscreen display as well.
Clicking on one of the phones in the grid on the touchscreen brings up detailed information about the phone.
The Wallpapers Unit consists of one tall, thin seamless vertical touchscreen that allows the user to manipulate an immense collection of still image content.
A single, uninterrupted list of wallpapers, themes and screensavers spans the entire vertical surface of the strip of touchscreens.
By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list vertically or horizontally. Clicking on one of the wallpapers brings up more detailed information about the item if available.
The MP3 Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of music or audiobook MP3 content.
A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens.
By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list. Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker.
The Ringtone Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of Ringtone audio content.
A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list.
Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker.
The TV Unit consists of 23 Flat-Panel displays simultaneously playing live Hi Definition TV content.
Two touchscreen interfaces allow the user to select and control the content shown on each of the individual displays.
The top interface is intended to control the upper half of the displays for adults and the lower interface is intended to be used by children to control the lower half.
The system should also provide for the possibility to display web content on the individual displays.
The Clix Unit consists of one angled integrated touchscreen display, video camera and directed audio loudspeaker that allow the user to record, playback, email and mms short video clips.
"This store merges two areas for which OPTIMUS has a particular affinity: innovation and music. Few companies other than OPTIMUS would dare make such a bold move. OPTIMUS has a long tradition of innovation. We have been setting the pace of the sector and at the forefront of the creation and adoption of the most advanced technological solutions for the past ten years."
