BRAGA PARQUE is the biggest and most modern shopping in Minho region, in the North of Portugal. It was inaugurated in 1997. In the begginning of 2010 Braga Parque increased the shopping area and renewed all the facilities. DISPLAX was chosen to provide an interactive wayfinding solution.

Mundicenter decided to increase Braga Parque’s commercial area to best suit the needs of the local community. The city has grown a lot in the past years, specially because of the proximity of the prestigious University of Minho and the Iberian Nanotechnology Research Lab, due to the good network of highways with near cities but also because it is the 2nd biggest city in the North of Portugal.


Braga Parque has an area of 54.000m2, being the biggest shopping in Minho region. The shopping center positions itself as “A Shopping with life”, mostly due to the cultural approach and initiativess that they promote and that gather a lot of people.


Braga Parque has 180 stores, among which Fnac, Nokia, Nike, Zara, Benetton and Apple Premium Reseller.


With such a large area and so many stores, it was necessary to develop a way to help people finding the store or service they were looking for inside the facilities.

BRAGA PARQUE

About 54.000 m2
PINGO DOCE supermarket with 6.400m2
180 stores
2.500 parking spaces


MUNDICENTER

7 Shopping Centers
National presence
270.000m2
23.000.000€/year

BROWSE STORES BY CATEGORY, SUCH AS:

» KIDS FASHION
» MEN FASHION
» LINGERIE
» WOMEN FASHION
» PAINTINGS & FRAMES
» WATCHES & JEWELLERY
» PHARMACY
» COLOGNES & COSMETICS

SEARCH THE SPECIFIC STORE YOU’RE LOOKING FOR BY WRITING ITS NAME ON THE VIRTUAL KEYBOARD.

DISPLAX™ PATHFINDER USES DYNAMIC SEARCH SO THE MORE LETTERS OF THE STORE NAME YOU TYPE, THE MORE PRECISE RESULT YOU WILL GET.

SELECT THE STORE OR SERVICE YOU NEED, AND THE PATH TO THE DESIRED DESTINATION IS SHOWN.

EACH DISPLAX PATHFINDER IS GEOREFFERENCED SO THE PATH IS GENERATED DYNAMICALLY, ACCORDING TO EACH TERMINAL LOCATION.

USERS CAN ALSO ACTIVATE “HANDICAP MODE” AND A SPECIAL PATH IS SHOWN, CONSIDERING THE MOBILITY ISSUES.

GRAPHICAL INTERFACE
EASY TO USE
DRAG AND DROP TO ADD NEW STORES OR SERVICES OR TO RELOCATE EXISTING ONES
DRAG STORE CIRCLE TO THE TRASH TO DELETE

STATISTIC MODULE: WHICH STORE AND SERVICES ARE MORE SEARCHED
MANAGE ADVERTISEMENT CAMPAIGNS

INSERT NEW CONTENTS – STORES, SERVICES, ADVERTISEMENT CAMPAIGNS
USE IMAGE OF VIDEO FOR ADVERTISEMENT CAMPAIGN
SELECT PUBLISHING TIME
DEFINE NUMBER OF VIEWS FOR EACH ADVERTISEMENT CAMPAIGN
BROWSE CONTENTS LIST BY NAME, VIEWS, PUBLISHING DATE

TURN ON AND OFF EACH PATHFINDER REMOTELY
CHECK TEMPERATURE, LOGS, CPU USAGE, CONNECTIVITY TO THE SERVER, VOLUME CONTROL

“2009 was an historic year in Braga Parque’s life because on Octeber 1st we unveiled its 3rd expansion. 19.000m2 more of area for people to enjoy our services. That’s when we decided to have interactive wayfinding for our visitors, and the choice was pretty easy: DISPLAX Interactive Systems. We had to have the best!
We currently have 4 DISPLAX Pathfinder at our facilities and I have no words to describe them. You need to watch and touch to understand!”
Ana Rodrigues Marketing Officer, Braga Parque Shopping